Paper Costs By Reducing The Weight Of The Paper...
Annika has an interesting print project requiring 10,000 lbs. of
80 lb. Basket Paper text.
Her client is Picnic in the Park, a new take-out eatery featuring
1940's and '50's-themed specialty sandwiches such as BLT, chicken
salad, and meatloaf.
restaurant loves Annika's idea of using the new Basket
Paper for their upcoming direct mail piece. It's an absolutely
ideal form of brand imaging for announcing their grand opening in
however, the restaurant's advertising manager, Parker, has expressed
concerns about the overall cost of the proposed brochure. The newly
announced postal rate increases haven't helped matters much, either.
Annika informs Parker that a simple reduction in the weight of the
paper from 80 lb. text to 70 lb. text would solve his cost concerns.
Not only would Parker realize substantial savings in mailing costs,
but he would also significantly reduce his paper cost.
how many pounds of Basket Paper
would actually be saved if 70 lb. text were used for this project
instead of the 80 lb. text that Annika originally proposed?