Johnson Paper


Gayle casually mentioned to Renee that she'd had her fill of supposedly environmental papers with wimpy recycled contents. Gayle was quite bewildered, however, when Renee asked her if she'd ever considered...


Gayle liked to think she was as open minded as anyone, but the mere thought of a dead person coming back to life as a piece of paper, no matter how good the finish, was just a little too weird for Gayle. Only Renee wasn't talking about rebirth at all, but about a new paper called Reincarnation Matte!

Metaphysics aside, it's true: Reincarnation Matte is affordable, really recycled, and oh so earth-friendly, too!

So, if you're a designer like Gayle who's searching for true eco-paper nirvana, you'll definitely think Reincarnation Matte is heaven sent. Just be sure to read the rest of PaperView for a more soulful summary of Reincarnation Matte.

Of all the expressions involving change, is there any phrase better than "turning over a new leaf"? It's certainly more meaningful than the old "changing horses in midstream" line, which seems way too difficult (unless you're a really good swimmer).

With another change of the seasons and fall here, "turning over a new leaf" is especially apropos when referring to New Leaf Paper. A San Francisco-based paper distributor, New Leaf has successfully initiated some forward-thinking changes in the way environmental papers like Reincarnation Matte are marketed.

Remember when eco-friendly papers were first introduced on a wide scale? During the early 1990's, newer papers with post-consumer waste and alternative fibers became quite trendy in the mainstream.

Unfortunately, quality problems in some recycled sheets and relatively higher costs dampened marketplace acceptance. Eventually, the performance problems were corrected. The costs of such papers still remained higher than non-recycled papers, however, and demand stagnated.

Undaunted by such conditions, Jeff Mendelsohn started New Leaf Paper in 1998. Part of New Leaf's mission statement is "to inspire-through our success-a fundamental shift toward environmental responsibility in the paper industry." Jeff realized that New Leaf's formula for achieving success with recycled papers was simple: their paper had to perform as well as virgin paper and be affordable.

By all indications, the formula seems to be working. Perhaps New Leaf's greatest advantage, however, is the tremendous range of papers they offer. Through a variety of mills, New Leaf offers a huge assortment of readily available recycled papers ranging from superior coated text and cover papers like Legacy to publishing grades like EcoBook 100, Moxie, and Cyclus.

This month's edition of PaperView is printed on New Leaf's 80 lb. Reincarnation Matte. Besides containing more than twice the post-consumer waste of competing brands, it also has a high brightness (89). If you have clients who you think value the environment and recognize the positive image enhancements of using eco-friendly papers, maybe it's time you helped them by "turning over a new leaf" to discover New Leaf Paper!

Conference room alfresco: New Leaf Paper employees.

Reincarnation Matte

Weights 70, 80, 100 lb. Text & 65, 80, 95 lb. Cover

Sheet Sizes Variable

Sheets/Carton Variable

Color White

Recycled 100%/50% Post-Consumer Waste

Other Acid-Free, Process Chlorine-Free (PCF)

Shown on 80 lb. White Reincarnation Matte Text.


A look at the people who make, market and use paper...
Rich Messer

People who live in glass houses shouldn't throw stones, but what about people who live in paper houses? If anyone is an expert on such matters as well as the do's and don'ts of paper house living, it'd have to be Rich Messer, a New London, New Hampshire, native. As farfetched as it may seem, Rich and his partner Ann Douden actually built their Fraser, Colorado, home out of recycled paper! In an interview with PaperView from his home in Colorado, Rich shared some of his insights into the paper home-building world.

Prime paper property: Rich Messer.

PV: Bricks and wood are one thing, but constructing a house out of paper seems like some sort of fairytale. How did you develop this amazing home building idea?

RM: Well, I'd done some conventional home remodeling, but I always wanted to build a "green" building. Tri-R, a recycling firm out of Denver, was happy to give me free paper bales of polycoated kraft board. I also used bales of plastic waste, too.

PV: With the outbreak of forest fires in Colorado and other western states this past summer, do you feel safe living in a potentially flammable building?

RM: That's everyone's concern, but we did a UL standard fire test for over an hour and the bales wouldn't burn! For the most part, it's relatively fireproof.

PV: Apartments and condos always seem to get a bad rap when it comes to poor sound insulation. Does your paper place suffer from "paper thin" walls, too?

RM: The easiest answer I can give is that in the middle of a winter night, we don't hear any snowmobiles. It's that quiet.

PV: Even Martha Stewart would seem to have a tricky time decorating with a home like yours, what with asymmetrical walls and whatnot. How did you do it?

RM: Both the interior and exterior walls were hand-troweled with stucco, so hanging pictures is really no problem. Even if it was difficult to decorate, since this home cost 20% less to build than a conventional building, I think we could manage!

Paper ranch: 2 bed+ 2 bath w/forest vu 4 you!

A look at the historical development of paper...
Philadelphia Creams Competition With New Paper Machine!

Philadelphia, Pennsylvania, 1817: Thanks to Thomas Gilpin, the City of Brotherly Love continued its dominance as the leading print center of the new United States. Gilpin started up America's very first paper machine on the outskirts of the city. Prior to Gilpin, handmade papermaking was actually an established growth industry in Philadelphia. Gilpin's automated device, a cylinder machine made in Great Britain, quickly sped up paper production.

Assorted paper trivia...

Staple It: The Swingline, the first commercially successful stapler, was introduced in 1937 by Jack Linsky of New York. Unlike the Swingline, some earlier staplers were so difficult to load, they required a screwdriver and hammer to insert the staples.

Paper Phone: A disposable paper cell phone, loaded with 60 minutes of pre-paid talk time, was patented in 2001 by Randi Altschul of Cliffside Park, New Jersey.

CSI: Crime Scene Investigation: In 1891, Juan Vucetich of Argentina developed the first workable fingerprint identification system that could be used for criminal investigations.

Test your paper terminology. The correct answers are secretly hidden somewhere in this newsletter. No peeking!

A. Chipper

B. Curl

C. Waviness

1. _____ is a warping effect which occurs along the edges of paper due to an increase in relative humidity (RH).

2.Changes in the weather such as a decrease in relative humidity (RH) or faulty drying on the paper machine can cause a sheet of paper to roll up or _____ at the edges.

3. The _____ machine has rotating knives which cut pulpwood into chips.

Quotations involving life and paper...

"We shall steer safely through every storm, so long as our heart is right, our intention fervent, our courage steadfast, and our trust fixed on God."

St. Francis De Sales


Copyright © 1999 - Johnson Paper Company LLC. All rights reserved. answers: A3, B2, C1