Johnson Paper


Jack and Paul were just about finished sawing their last big tree of the day. Suddenly, Jack was stunned by Paul's suggestion that the titanic tree they just felled might be used for an unusual new product called...

Jack had every reason to be shocked by Paul's peculiar proclamation.Who wouldn't?

It's not every day that something so new, yet so natural, is introduced into the paper world. Is it any wonder then, that even a longtime lumberjack like Jack would be surprised about something as astonishing as PaperWood, the new woodsy way to communicate?

But now you know, it's true: PaperWood is printable, recyclable, and oh so fall looking, too!

You'll never risk going out on a limb when it comes to selecting such a natural design medium like PaperWood. It's just the thing for clients who like to branch out and try something new. So, instead of barking up the wrong tree when it comes to achieving design success, just be sure to leaf through the rest of PaperView for a more solid summary of PaperWood.

Pumpkins and paper sounds like some kind of preschooler's October art project, doesn't it? Actually, it's a partial description of a unique forest products company that gives a totally new meaning to the phrase "down to earth." Whether it's pumpkins or paper, virtually every product produced by Lenderink Technologies Inc. comes straight from the ground.

Of course, not many forest products companies can offer products ranging from pumpkins to paper like PaperWood, but then again not many forest products companies are like Lenderink. Located about 156 miles west of Detroit, the Belmont, Michigan parent firm was started in 1970. Today, Lenderink offers many items including plywood, wood veneers, Christmas trees, and potted yard trees.

Besides wood materials, Lenderink also produces a gigantic variety of adhesives for paper, veneers, wood, leather, and textiles. And, when you'd like to just relax on a beautiful fall afternoon, Lenderink even offers trout fishing on their own 15 acre lake! To hook your new clients, however, you should definitely consider PaperWood, Lenderink's newest product. An unusual, environmentally-friendly material that prints just like conventional papers, PaperWood is made from veneer.

Veneer is simply a thin sheet of wood of uniform thickness that has been rotary-cut from a log. Micro-thin sheets of veneer between .005" and .008" thick are used to make PaperWood. First, a patented process treats the veneer with special EPA approved resins to improve printability. Next, the veneer sheet has paper laminated to it or is mounted to another veneer to make a two ply sheet in either a natural, high, or low gloss finish. According to Tom Lenderink, making PaperWood uses less chemicals as well as less electricity than manufacturing regular papers and uses no virgin timber.

This month's edition of PaperView is printed on Lenderink's PaperWood. Although ten different wood species are stocked in many standard sizes, PaperWood can also easily be produced using other species in flexible order quantities. Eastern Red Cedar is the line's most popular offering. Announcements, business cards, certificates, folders, greeting cards, invitations, postcards, and even stationery can all be easily printed on PaperWood. When your printed pieces need a natural look, pick PaperWood!

Tree house: Lenderink Technologies' office in Belmont Michigan.


Calipers 10 pt. - 24 pt.

Sheet Sizes 8-1/2 x 11, 11 x 17, 22 x 24, 30 x 30, 30 x 40

Sheets/Carton Variable

Species Aspen, Basswood, Birch, Birdseye Maple, Cherry, Eastern Red Cedar, Maple, Poplar, Walnut, White Oak

Other Available Acid-Free, Custom Finishes, Custom Sizes

Shown on 24 pt. Aspen 2 Ply Natural PaperWood.


A look at the people who make, market and use paper...

Milt Reinke

Obviously, forests involve much more than just images of the Camp Fire Girls and Smokey the Bear. For years, however, the public's perception of forests didn't appear to focus on anything more serious than campouts and cookouts. Now, it seems almost everyone has an opinion on such highly politicized forestry issues like clear cutting and limits on public access. To develop a greater understanding of today's critical forest issues, PaperView recently spoke with Milt Reinke, former Chief State Forester for Wisconsin's Department of Natural Resources (DNR). In an interview with PaperView conducted in his hometown of Madison, WI, Milt shared some of his insights into the forestry world.

Hail to the chief: Milt Reinke, former Chief State Forester, Wisconsin DNR.

PV: What would you say was your toughest challenge in managing forests and does that same hurdle exist today?

MR: One of the biggest challenges back then was getting more timber produced because of a lack of foresters. The big problem now is probably the DNR's organizational structure. The Chief State Forester doesn't have the authority anymore to order anyone in the field.

PV: There seems to be a lot of misinformation and half-truths clouding recent battles between environmentalists and the paper and wood products industry. What's your take on the situation?

MR: Between 1984 and 1996, Wisconsin forests grew by 650,000 acres, but there are still huge philosophical differences between environmentalists and the forest industries. Overall though, I'd say there's very good stewardship of the land by most private and public enterprises today.

PV: Do you believe there is a greater or lesser appreciation for the environment than when you retired from the DNR in 1986?

MR: Now, there's a much greater appreciation for the environment as long as it's based upon fact.

PV: When you flew around the state inspecting forests, you had a pilot named Kenny Beghin. Any flight escapades you'd care to comment on?

MR: I've flown with a lot of people, and some scare the hell out of you, but not Kenny. Once, we were in a storm with ice hitting the propellers, but we made it thanks to Kenny's skills.

A look at the historical development of paper...

At A Newstand Near You!

Boston, Massachusetts, 1704: After publishing only one issue, the newspaper Publick Occurences Both Foreign and Domestick was shut down within four days by British authorities in 1690. Some fourteen years later, John Campbell introduced The Boston News-Letter. Campbell's new paper was the first regularly published newspaper in the American colonies. Later, other newspapers like the New England Courant began to flourish in Boston. The Courant's publisher, James Franklin, employed his brother Benjamin.

Assorted paper trivia...

Copy It: The polygraph, one of the first devices to duplicate documents, was invented by Englishman John Isaac Hawkins in 1803. The machine consisted of two to five pens connected by adjustable rods resting on sheets of paper.

Paper Soy: Besides reducing emissions of VOCs, soy-based inks create a more consistent dot pattern and better solids on paper.

Monday Night Football: According to the league office, the average NFL playbook ranges from 500 to 1,000 8-1/2x11 pages of paper per book, depending on the team.

Test your paper terminology. The correct answers are secretly hidden somewhere in this newsletter. No peeking!

A. Rattle

B. Acid-Free

C. Chlorine-Free

1. Any paper stock with a pH factor from 7 to 14 that is used for print projects requiring long-life is known as _____ paper.

2. _____ is the crisp, crackling sound that's produced by crumpling or shaking a sheet of paper to determine its level of rigidity.

3. _____ paper is produced without the bleaching agent Cl2.

Quotations involving life and paper...

"I am not a teacher, but an awakener."

Robert Frost


Copyright © 1999 - Johnson Paper Company LLC. All rights reserved. answers: A2, B1, C3