Johnson Paper


After days of careful scrutiny, Mildred is quite perplexed. She still can't tell the difference between conventional paper and...

Is this a silly joke from the paper industry? No, of course not. It's actually a creative combination of conservation and capitalism. The result is Re:Vision, a new recycled paper that's made without wood pulp. Yes, you read it right:paper products without any wood pulp! Is this possible? Absolutely!

So for those forward thinking individuals who are willing to go out on a limb to explore the graphic arts frontier, here's a visionary paper so bold that it almost defies explanation, but we'll try! If you would like to get to the root of this amazing paper development, be sure to read the rest of PaperView for more defining details on Re:Vision.

Think of some natural combinations that occur during the fall season like pumpkins and Halloween, weekends with football games, and turkey on Thanksgiving. Now let's consider the combination of trees and paper. OK, so it's not as picturesque as say, fall foliage and a Sunday drive, but you must admit it's certainly a natural pairing. What comes to mind then when you hear the term tree-free paper? It sounds somewhat strange, doesn't it? With so many "free" phrases flung around today like fat-free and sugar-free, you'd think another "free-something" like tree-free paper wouldn't be a big deal, but it does catch your attention, doesn't it? Vision Paper believes, as do we, that tree-free paper is a big deal. The Albuquerque, New Mexico based company has made a huge investment in the future of tree-free paper products. But before continuing, it's probably time to answer the big question: Just how is tree-free paper made? The answer: using non-wood pulp.

Instead of relying on traditional trees like Southern yellow pine to produce pulp for paper production, Vision Paper uses Kenaf. A slender, but strong fibered plant, Kenaf is classified as a member of the Hibiscus family and is related to cotton and okra. Kenaf first flourished on the African continent 4,000 years ago and is a hardy plant that is drought resistant. Kenaf is so tough, in fact, that Ford Motor Co. is currently testing materials made from Kenaf to use for parts of its interior car door panels.

Kenaf grows like a weed, rising to heights of 12' to 14' in as little as four to five months. Southern pine trees mature much slower than Kenaf, taking seven to 40 years to reach harvestable size. Besides the advantage of quick harvesting, Kenaf is also far superior to Southern pine in terms of yield or useable pulp, producing up to five times more pulp per acre according to U.S. Department of Agriculture studies. Vision Paper President Tom Rymsza says that Kenaf also plays a key role in preventing ozone depletion, absorbing CO2 at a rate of two to three times greater than deciduous trees.

This month's edition of PaperView is printed on Vision Paper's Re:Vision, a recycled paper containing Kenaf. First introduced in 1997, Re:Vision is actually the latest version of Kenaf paper. Originally, Vision introduced a paper that consisted of 100% Kenaf pulp. Offered since 1992, the 100% Kenaf paper (known as Vision Paper, like the mill) is 100% tree-free as well as Totally Chlorine-Free. Re:Vision goes one step further, combining all the benefits of Kenaf with recycled Post-Consumer Waste (PCW) fiber material. Offered in several blends of Kenaf/PCW in both text and cover weights, Re:Vision is Process Chlorine-Free. When you want to branch out and try new papers, don't forget to remember Re:Vision.

Re:Vision Discontinued

Weights: 60 lb., 70 lb., 80 lb. Texts, 80 lb. Cover

Sheet Sizes: 11 x 17, 20 x 26, 23 x 35, 25 x 38

Sheets/Carton: Variable

Colors: Natural

Other: Recycled (50% Kenaf/50% Post-Consumer Waste & 30/30Blend), Process Chlorine-Free, Matching Envelopes

Shown on 60 lb. Re:Vision Text.


Donna Moore
A look at the people who make, market and use paper...

Talk about someone who likes to give good stuff away...Donna Moore, Crown Vantage's Manager of Creative Services, oversees the distribution of thousands of free paper samples during the course of a year. Everyday, Donna's department handles an average of almost 100 sample requests from paper merchants and clients across North America. A Pennsylvania native, Donna has been sampling Crown Vantage customers with paper since 1985. In an interview with PaperView from her office just outside of Philadelphia, Donna shared some of her insights into the sample world.

Ample Samples:Crown Vantage's Donna Moore.

PV: Crown Vantage seems to have an excellent reputation in the industry as being very responsive to providing samples. What's your department done to establish this image?

DM: Well, we have seven people including myself who work really hard helping customers. Samples are very important to our customers and we try to give them what they need. We receive sample requests through the phone, fax, voice mail, and our website (

PV: Lots of mills distribute sample sheets, but printed samples are often another story. What's the story about printed samples at Crown Vantage?

DM: Besides plain sheets, our department has lots of printed samples on all of our grades of premium printing papers. Twice a year, Crown Vantage hosts a graphic awards program called "The Best" that provides us with many nice printed pieces on our papers. Our next show will be December 8, 1999 in New York. Sometime next year, we'll be in Chicago.

PV: What do you like best about your job?

DM: Everyday is so different that it stays interesting. You never really know what to expect.

PV: What's one of the more unusual sample requests that you've received?

DM: A designer called in and said she wanted a sample of everything we had. Not just some items, but everything. I explained that we have about 1,500 products. She didn't understand that we don't ship a truckload of samples to one person. We'll send a lot of samples, just not truckloads!

Paper Technology Spreads Across Europe
Nürnberg, Germany, 1390: Tired of importing paper from Italy due to shipping hassles, Ulman Stromer started making his own paper. Stromer's start-up venture, Germany's first paper mill, later lead to a thriving paper industry in Central Europe. Centuries later, Germany's legendary paper craftsmanship was exported to the US, most notably Wisconsin, where papermaking remains a dominant industry.

Assorted paper trivia...

Paper Trees: It takes about one acre of trees to absorb a year's worth of carbon dioxide from one automobile. In 1997, over 1.6 billion seedlings were planted in the US.

Sip It: In 1908, the world's first paper cups were introduced in New York by Hugh Moore.

Star Wars: Paper balloons were used unsuccessfully by the Japanese during the late stages of World War II to drop bombs over the US via high altitude air streams over the Pacific ocean.

Test your paper terminology. The correct answers are secretly hidden somewhere in this newsletter. No peeking!

A. Fish Eyes

B. Formation

C. Furnish

1. _____ refers to the arrangement of fibers in a sheet of paper.

2. When a sheet is calendered, any foreign materials can become glazed and result in translucent spots known as _____.

3. _____ is the list of ingredients that is used by the mill to make a particular paper.

Quotations involving life and paper...

"The great end of education is to discipline rather than furnish the mind; to train it to the use of its own powers, rather than fill it with the accumulations of others."

Tyron Edwards


Copyright © 1999 - Johnson Paper Company LLC. All rights reserved. answers: A2, B1, C3