Johnson Paper


In a recent well-intentioned, but not very scientific survey, 2 out of 3 graphic designers were quite surprised to discover that they knew absolutely nothing about a new...

Are the results of this survey surprising? Hardly, since it's always difficult to stay on top of the very latest papers. As a design professional, don't you fancy yourself as someone who's really with it, hip, and always looking out for that special paper stock that can propel you to the pinnacle of print perfection?
Of course you do! Well, then you owe it to yourself and your clients to experience Déjà Vu,
the new hemp/flax matte coated paper.

Survey says, it's true: Déjà Vu is good looking, eco-friendly, and oh so smooth, too!

Now that you're seeing Déjà Vu, you're probably feeling like you've known about this paper forever. To further explore what designing with Déjà Vu can do for you, be sure to read the rest of PaperView for a more revealing retrospective of Déjà Vu.

Besides being successful businesswomen, entertainer Dionne Warwick and paper entrepreneur Carolyn Moran may not seem to have much in common. But both definitely share a special affinity for a funny little French word.

Déjà Vu, Dionne's catchy 1980 Grammy award-winning song, added to her lengthy string of pop hits. In Carolyn's case, if her newly introduced Déjà Vu, a hemp/flax matte coated paper, is even half as popular as Dionne's Déjà Vu, Carolyn will be happy!

Carolyn's Living Tree Paper Company has certainly climbed the paper sales charts since its inception in 1994. A former publisher, Carolyn says she started Living Tree as "a personal mission to find the highest environmental alternative" to conventional papers. After a frustrating experience sourcing tree-free paper from China, Carolyn made the bold decision to start her own firm.

Today, Living Tree has branched out into a number of non-wood and recycled paper products. Nike and Patagonia are just two of Living Tree's customers, a diverse client base that understands the importance of marketing critical environmental values by using papers like Déjà Vu.

This month's edition of PaperView is printed on Living Tree's Déjà Vu Matte, a coated paper containing a minimum of 10% hemp/flax fiber. Even with its substantial waste content, Déjà Vu's brightness rating is an impressive 88. The sheet offers a nice, smooth finish that's perfect for virtually any print project. And, if you need heavier stock, custom weights of up to 120 lb. cover are also available in truckload quantities. Making Déjà Vu Matte your next paper selection won't win you a Grammy, but you're sure to create a hit when it comes to print production!

Takin' it from the top: Living Tree's Carolyn Moran.

Déjà Vu Matte

Weights 80 lb. Text , 80 lb. Cover

Sheet Size 25 x 38

Sheets/Carton Variable

Color White

Recycled 50% Post-Consumer Waste (PCF)

Other Acid-Free,10% Hemp/Flax (TCF)

Shown on 80 lb. C2S Déjà Vu Matte Text.


A look at the people who make, market and use paper...
Tom Will

Until recently, paper shredding, or document destruction as the industry calls it, hadn't exactly been prime water cooler conversation. As more details of the Enron collapse become known, however, paper shredding has vaulted from a seldom discussed office waste disposal practice into a sensitive security issue that much of corporate America is still examining. Tom Will, a top sales executive with Shred-Co since 1999, has seen tremendous interest in his company's shredding services over the last several months. In an interview with PaperView from his office in suburban Chicago, Tom shared some of his insights into the paper shredding world.

Have shredder, will travel: Shred-Co's Tom Will.

PV: In a situation like Enron, does Shred-Co have any policy that would prevent your firm from knowingly destroying criminal documents?

TW: About 90% of the paper that's given to us to shred is in locked containers. It really isn't seen by our bonded employees. Once it's cross-cut, it's unrecognizable.

PV: Does your shredding occur on or off-site?

TW: We specialize in secured, on-site destruction done confidentially inside our trucks.

PV: If a business has paperwork that's really top-secret, isn't ripping it up good enough?

TW: Ever hear of dumpster diving? You'd be amazed at how much valuable information can be, and is, retrieved from the garbage by unscrupulous individuals and companies. Things like credit card numbers, bank account information, and sales quotes can all easily fall into the wrong hands.

PV: Once the paper documents are shredded, is the waste recycled?

TW: Everything is recycled. In rare instances, we've had a few customers who have wanted waste paper returned for packing materials.

PV: Compared to some of the small home office shredders, your shredding equipment looks so tough, it seems like it can shred practically anything. Besides paper, do you shred anything else?

TW: We shred a wide variety of materials other than office papers like hard drives, CDs, video tapes, and corrugated boxes. We've even shredded golf balls!

A look at the historical development of paper...
Whiter & Brighter!

Köping, Sweden, 1774: Carl Wilhelm Scheele, a Swedish pharmacist-chemist, was quite curious about most everything when it came to chemistry. He discovered numerous chemicals such as tartaric acid (as in cream of tartar). Scheele was also one of several experimenters to discover oxygen. His greatest discovery, however, was chlorine (Cl2). Years later, the paper industry began using chlorine gas as a bleaching agent to increase whiteness properties. Today, safer bleaching agents like oxygen, hydrogen peroxide, and chlorine dioxide are replacing chlorine gas to whiten paper.

Assorted paper trivia...

Shred It: A standard hand-fed mobile shredder can destroy about 1,500 pounds of paper in one hour, the equivalent of about 150,000 sheets of 8-1/2 x 11 20 lb. xerographic paper.

Paper House: In 1922, Elis F. Stenman built a summer home almost entirely out of newspaper! The mechanical engineer's Rockport, MA residence still stands and is open to the public.

A Beautiful Mind: One human brain generates more electrical impulses in a single day than all of the world's telephones put together.

Test your paper terminology. The correct answers are secretly hidden somewhere in this newsletter. No peeking!

A. Slime Spots

B. Dry End

C. Wet End

1. The headbox, wire, and press sections are all components of the _____ of the paper machine, where the pulp is almost 100% water.

2. _____ are unsightly areas produced in paper as a result of micro- organic growth around the wet end of the paper machine.

3. Although paper typically contains up to 70% water as it reaches the _____ of the paper machine, it will quickly be dried.

Quotations involving life and paper...

"Beauty is God's handwriting."

Charles Kingsley


Copyright © 1999 - Johnson Paper Company LLC. All rights reserved. answers: A2, B3, C1