Johnson Paper


Resplendent in her rainbow dress, Brenda strode confidently to the microphone to present the award for Best Animated Film. Suddenly, Brenda became quite flustered. The envelope she was opening to announce the winner looked like it was made of ...

Had someone at the academy simply decided to jazz up the awards ceremony by using multi-colored envelopes? Or had Brenda's agent secretly slipped in the cutely coordinated envelope in a desperate attempt to jump start Brenda's faltering film career and propel her to movie stardom? Who really knows? But you should definitely know about the power of Tropical Blends, the rainbow looking paper that can star brilliantly in your next print project.

Like a rainbow, it's true: Tropical Blends is colorful, beautiful, and oh so sixties, too!

Somewhere over the rainbow, you'll surely be able to use Tropical Blends. It'll make your own designs shine, your clients animated, and if the stars are aligned just right, perhaps even earn a pot of gold for lucky you. Just be sure to read the rest of PaperView for a more reflective review of Tropical Blends.

During the fall of 1871, many parts of Illinois and Wisconsin were so dry that even the leaves on the trees were having trouble changing color. Then, on the night of October 8, 1871, the history of two Midwestern cities changed forever when two terrifying fires, hundreds of miles apart, broke out at the same time.

While the Great Chicago Fire burned wildly out of control, destroying much of Chicago's downtown, tiny Peshtigo, Wisconsin, also went up in flames. Unfortunately, most emergency efforts in the Midwest were directed towards Chicago while Peshtigo suffered in solitude.

Although badly burned, Chicago and Peshtigo were not beaten and gradually recovered. With a strategic location near Green Bay, Peshtigo was the perfect place for papermaking. In the late 1800's, Peshtigo Pulp and Paper began operations. The mill's name changed to Badger Paper Mills in 1929.

Today, Badger Paper is light years away from that fateful fall evening in 1871. The fires still burn brightly at Peshtigo's paper mill, but only in the figurative sense. Innovation fires Badger's latest history. According to Badger's Mark Neumann, Vice President of Sales, the mill was at somewhat of a crossroads in the mid-nineties, offering primarily commodity grades in an increasingly brutal market dominated by larger competitors. "If we hadn't started the 5 year plan in 1996 to move into specialty papers like Tropical Blends, we wouldn't be around today."

Badger's aggressive turnaround plan has produced not only profits, but specialty products that continue to surge in popularity. Envirographic Bond/Offset is America's number one used recycled xerographic paper. The mill's flexible packaging facility produces printed polyethylene bags of all shapes and sizes. Badger also offers printing of paper, film, and wax papers.

This month's edition of PaperView is printed on Badger's Tropical Blends. Originally developed for the school market, Tropical Blends can be purchased in roll stock for as little as 3,500 lbs., with converting available for custom sheet sizes. Tropical Blends can also be machine glazed for unique gift wrap or envelope liner. When you need to enlighten your next design project, flame your printing passions with Tropical Blends!

Badger beginnings: Badger Paper's early years, circa 1930's.

Tropical Blends

65 lb., 72 lb. Construction

Sheet Sizes


Blue Maui (Turquoise/Blue), Coconut Cream (Tan/Brown), Cool Waters (Light Blue/Blue), Island Green (Light Green/Turquoise), Kiwi Green (Green/Turquoise), Neapolitan (Multi-Colored), Pina Colada (Yellow/Rust), Purple Passion (Lilac/Blue), Strawberry Breeze (Pink/Red), Tangerine (Orange/Orange Red)

Recycled 30% Waste Material

Other Acid-Free, Machine Glaze (MG) Finish Available

Shown on 72 lb. Neapolitan Tropical Blends Construction.


A look at the people who make, market and use paper...
John Landis

With the logging industry planting millions of seedlings yearly, it's easy to take our vast timberlands for granted. When critical forest eco-systems are mismanaged, however, it can cause serious damage to plants, animals, and ultimately us. Thankfully, there are people like SmartWood's John Landis addressing this issue. A Springfield, Massachusetts native, John is SmartWood's Technical Coordinator for the U.S. and Canada. Since 1997, John has helped the Rainforest Alliance's SmartWood certification program develop a sensible, market-based approach to responsible forestry. In an interview with PaperView from his office in Richmond, Vermont, John shared some of his insights into the forest products certification world.

Forest's friend: John Landis of SmartWood.

PV: What's SmartWood's primary goal in certifying that forest products are environmentally friendly?

JL: Our goal is to promote the economic benefits of sustaining healthy forests.

PV: Besides clear-cutting, what other logging practices does your organization try to discourage?

JL: We don't necessarily discourage clear-cutting depending on the situation. It's more important that loggers do the best they can do. We try to look at it from a realistic economic point of view, because we know it's a very delicate balancing act.

PV: How would you rate most paper mills when it comes to endorsing SmartWood policies?

JL: Well, we're currently working with several mills right now, although to date, we've certified only one paper mill. It's not that the paper industry isn't interested in our issues, but tracking certification is difficult, especially with multiple pulp sources.

PV: The wood products industry has recently implemented their own certification program. How does it differ from your certification?

JL: There's a lot of different programs out there, but our certification has market recognition.

PV: Celebrities from Olivia Newton-John to Jay Leno have used products certified by SmartWood. Who are some of the latest and famous jumping on board to support your cause?

JL: The Forest Stewardship Council (FSC) has been running public service announcements lately featuring Pierce Brosnan. It's got a clever takeoff on some of the movies he's done where instead of saving the world from bad guys, he's saving some forests!

A look at the historical development of paper...

America Pulps Ahead!

Germantown, Pennsylvania, 1690: Now a northwest Philadelphia neighborhood, Germantown began in 1683 as a religious retreat. A short time later, William Bradford opened the area's first printing press. Bradford then teamed up with William Rittenhouse to launch America's first paper mill. Eventually, the mill prospered as greater Philadelphia became colonial America's printing capital, home to Benjamin Franklin's Poor Richard's Almanac, his Pennsylvania Gazette, and assorted revolutionist publications.

Assorted paper trivia...

Flush It: Although introduced into the U.S. in 1857, toilet paper didn't become a commercial success until 1879 when Clarence and Edward Scott marketed rolls of toilet paper in Philadelphia.

Paper News: Over 70 million Americans regularly recycle their newspapers. More than 60% of the roughly 62 million newspapers purchased daily are recycled.

Chocolat: In 1900, Hershey Chocolate Company introduced their famous milk chocolate bar. The candy bar was packaged in a foil wrapper overwrapped with paper.

Test your paper terminology. The correct answers are secretly hidden somewhere in this newsletter. No peeking!

A. Broke

B. M Weight

C. Basis Weight

1. The weight of one thousand sheets of paper in its basic or standard size is known as a paper's ______ .

2. ______ is the damaged paper or trim from the paper machine that's usually recycled internally by the mill and returned to the beaters.

3. The weight in pounds of a ream (500 sheets) of paper cut in its basic size is known as a paper's ______.

Quotations involving life and paper...

"The measure of a man's real character is what he would do if he knew he would never be found out."

Thomas Macaulay


Copyright © 1999 - Johnson Paper Company LLC. All rights reserved. answers: A2, B1, C3