Johnson Paper


Doing her homework late one night, Susie is startled to find that her school paper really...

Perhaps a simple fluke of nature? No, actually a miracle of modern science has created Glow Max. Turn off the lights and see for yourself!

Yes, it's true: a specialty paper that actually does what it's supposed to do!

Finally, the midnight oil will burn brighter for schoolchildren like Susie who are staying up until all hours in pursuit of academic success. If you're in pursuit of design success, be sure to read the rest of PaperView for more enlightening details on Riverside's Glow Max.

Mention the phrase "glow-in-the-dark" and most people smile. Maybe they grin remembering a Fourth of July when the glowing bracelets and magic wands seemed more popular with the kids than the fireworks show. Perhaps it's the many memories of trick-or-treaters on Halloween that bring a happy expression to a person's face. Whatever the reason, the words "glow-in-the-dark" just seem to result in smiles.

Riverside Paper Company has been creating smiles for many years. As the leading supplier of school construction paper in North America, chances are that you or someone you know has undoubtedly used some of Riverside's paper stock for an art class project. Glow Max, the glow-in-the-dark paper, is one of the mill's newest specialty grades. Riverside first began making paper in 1893 on the banks of the Fox River in Appleton, Wisconsin. Appleton is located about 100 miles north of Milwaukee, just northwest of Lake Winnebago. Since Riverside's founding over a century ago, the mill has developed into a successful paper company with a reputation for creative product innovation.

Although best known for its vibrantly colored groundwood and sulphite construction paper and poster boards, Riverside also offers an array of multi-purpose colored paper lines. In fact, one of Riverside's flagship grade lines is actually called Array. The Array product line includes a variety of versatile papers including card stock, computer paper, marbled writing paper, and parchments. Among the mill's newer products are several Multi-Cultural Construction Paper kits that feature assorted skin tone shades for diverse school district populations. Many of Riverside's paper products are acid-free recycled grades with varying degrees of post-consumer waste fiber content. One of Riverside's oldest trademarks, Ecology, was first introduced in 1972 during the early beginnings of the environmental movement. The grade name is still used for several writing pad products.

This month's edition of PaperView is printed on Riverside's Glow Max, the thrilling new glow-in-the-dark paper. The print possibilities for Glow Max range from such traditional applications as greeting cards and stationery products involving Halloween and New Year's Eve/Y2K to collateral materials for theaters, restaurants, night clubs, and stadiums. For any special evening events, Glow Max will provide plenty of excitement.

What's the secret behind Glow Max? In a word, chemistry. Using phosphorescent pigments, the paper is coated with a mixture composed of crystalline zinc sulfide that's treated with copper. The copper acts as an activator, using the zinc sulfide crystals to absorb light and slowly emit the stored light for up to one hour. A laser compatible and offset printable paper, Glow Max is stocked in cut-size 36 lb. Bond (92 lb. text.) Glow Max is also available in different sizes and weights in reasonably small custom made runs. It can also be produced two-sided. Although the paper looks practically radioactive, rest assured Glow Max is non-toxic.

Glow Max is an outstanding example of today's types of new interactive papers. Steve Schueller, Riverside's Regional Sales Manager, says that Glow Max was developed by the mill as "a product that was something different." Glow Max is certainly different enough to create more attention, and smiles, for your next design project.

Weight 36 lb. bond

Sheet Size 8-1/2 x 11

Sheets/Carton Variable

Color Green

Other Custom Sizes/Weights Available; Laser Compatible; Recyclable

Shown on 36 lb. Green Glow Max Bond.


Tom Faerber
A look at the people who make, market and use paper...

Tom Faerber loves paper sludge, the little talked about waste by-product of paper production. He says the gooier the sludge, the better. Just what would make a man possess such peculiar feelings for such a strange, smelly substance?

According to Tom, the answer is easy: without sludge, his company, River Valley Industries, would have difficulty making its assorted recycled plastic products. Also, garbage landfills would be needlessly filled with more sludge. Sludge is the waste treatment mixture consisting of a variety of things like clay, fiber and calcium carbonate depending on the paper mill.

Sludgemeister: River Valley's Tom Faeber

A Chicago native, Tom grew-up in north suburban Glenview during the 1940's. Following graduation from the University of Chicago, Tom then worked in Minnesota. He now resides in Chippewa Falls, Wisconsin, the home of River Valley Industries. After several years of experimenting and working closely with the Wisconsin Department of Natural Resources, Tom and his business partner Neil Robinson officially opened River Valley Industries in July of 1998.

Since last summer, River Valley has become one of the newest players in the developing recycled materials market. The company's products are made by a special heat process. Paper sludge is combined with reusable plastic scrap to produce polyethylene. The long polyethylene strands, which look like spaghetti, are then cut into small pellets. Injection molding then transforms the pellets into plastic products. One such product is engineered wood, a plastic alternative to lumber that's used for decorative home building materials. This is just one example of the many innovations created by Tom Faerber, a leading pioneer in the production of recycled products.

Paper Wars
A look at the historical development of paper...

Samarkand 751 A.D.: Invading Muslims discovered Samarkand, a remote western Chinese outpost and captured, among other things, a paper mill. Taking the mill workers prisoner, the Muslims transferred them, and their technology, to Baghdad. Later, the Muslim's invasion of Europe led to the establishment of the first European paper mill at Xativa, Spain in 1151. China's virtual monopoly on paper production, lasting over 646 years, finally came to an end.

Assorted paper trivia...

Home Improvement: Wallpaper was invented by the Chinese in the early 1500's and by 1550 was quite popular with European interior designers.

Paper Money: U.S. papermakers will have invested over $10 billion to increase their recycling capacity by the year 2000.

Skim It: The first paper milk cartons were produced by G. W. Maxwell of San Francisco in 1906.

Test your paper terminology. The correct answers are secretly hidden somewhere in this newsletter. No peeking!

A. Wild

B. Sizing

C. Trimming

1. A water-resisting substance such as starch, which is added to paper either internally or externally, is known as ____.

2. _____ is the paper production process during which a machine known as a cutter cuts the paper to its final size.

3. An irregular sheet formation is characterized as being _____ when the arrangement of the fibers in the sheets of paper are non-uniform.

Quotations involving life and paper...

'Words may show a man's wit, but actions his meaning."

Benjamin Franklin


Copyright © 1999 - Johnson Paper Company LLC. All rights reserved. answers: A3, B1, C2