Johnson Paper


2008

Wednesday's bridge game was breezing along when Bridget nonchalantly picked-up a three of diamonds. Unbelievably, the playing card began to slowly change appearance. The ladies were all stunned by the paper's...


Has Bridget stooped to a new low to win at bridge? Considering Ethel's new zero-tolerance cheating policy, it's unlikely. We may never know who planted the peculiar card in the deck, but we do know this: it actually changed color right before the ladies' eyes! Bridget's fantastic experience offers you a vivid view of Color-Change, the new thermochromic paper that changes color when you touch it.

Of course, it's true: Color-Change is exciting, easy to use, and non-toxic too!

If you play your cards right, you can impress your clients, make children giggle, and even have fun yourself by using Color-Change. For a winning hand in designing your next print project, be sure to stack the deck in your favor and read the rest of PaperView for more colorful commentary on Color-Change.


A Chicago Catholic girls' high school has boosted its enrollment over the last several years thanks in large part to a talented school recruiter known simply as the "folder lady." It seems that grammar school children and even their parents couldn't wait to receive one of the school's information folders. The folders miraculously changed color when touched. Luckily, you don't have to be an eighth grader again to benefit from the "folder lady's" wisdom. Color-Change, a colorful new series of paper products that actually change color when touched, is available for any of your upcoming graphics projects. By now, you've undoubtedly noticed something special about the sheet of paper you're holding in your hands. The Color-Change paper has probably already changed color, having slowly faded to white. Now, put the newsletter down, letting go of the paper. See how the color slowly returns? How exactly does this paper work?

When it comes to understanding Color-Change paper, it helps to remember the old adage that the more things change, the more they stay the same. Color-Change is a thermochromic product, meaning it changes color with a change in temperature. When Color-Change is warmed-up, whether by touching, rubbing or mechanical heating like a copier or laser printer, it alters the paper's color. Once the heat source is removed, the color returns to its original state. Touch-It, Inc. founder Paul Wakefield says the paper "has a mottled look that allows you to physiologically fool the eye" to enhance the apparent absence of color. Color-Change works best within a temperature range of 75.2 degree F to 89.6 degrees F.


Touch-It has been developing Color-Change products under Paul's direction since 1992. Initially based in Ogden, Utah, the company recently relocated to Lawrenceburg, Indiana, just west of Cincinnati. With a background in chemistry and engineering, Paul created his innovative line of color changing paper products that include not only text and cover weight papers but beverage cups and posters, too. This month's edition of PaperView is printed on Touch-It's 24 lb. Color-Change Bond. The paper may be printed in any number of ways including laser and offset. Currently, the company stocks Color-Change Bond in blue to white and grey to white in cut size, but custom colors are readily available in minimum making runs of 4,000 lb. in either sheet or roll stock. In addition, 10 and 18 pt. cast coated as well as 12 pt. matte cover stocks are available on a making basis. The next time you need to add a little color to your design work, just use Color-Change.

Coloring the world...one drop at a time: Touch-It's Paul Wakefield.

Color-Change
Weights: Paper: 24 lb. Bond, Board: 10 & 18 pt. Cast Coated, 12 pt. Matte Coated

Sheet Sizes: Variable

Sheets/Carton: Variable

Colors: Blue to White, Grey to White

Other: Custom Colors Available, Custom Envelopes, Recyclable

Shown on 24 lb. Blue Color-Change Bond.

  


Mike Hughes
A look at the people who make, market and use paper...

Thanks to President Teddy Roosevelt's creation of the U.S. Forest Service in 1905, millions of Americans have grown to value the tremendous importance of the country's forest lands. Thanks to foresters like Mike Hughes, future generations will continue to enjoy the forests. Originally from Bridgeport, Connecticut, Mike has been with the Colorado State Forest Service since mid-1990. With an office coincidentally nestled in the foothills of the Roosevelt National Forest, Mike is figuratively and literally on the frontlines when it comes to forest conservation. In an interview with PaperView from his office in Fort Collins, Colorado, Mike shared some of his insights into the forester's world.

Treetime: Colorado State Forest Service's Mike Hughes (r)

PV: Across the U.S., many people seem to have a "been there, done that" mentality with ecology issues like recycling. What's your perception of Colorado residents' current environmental attitudes?

MH: Being that we live in one of the most beautiful states in the union, Colorado residents are very environmentally aware. They will always vote for environmental legislation.

PV: Sustainable forestry management appears to be gaining acceptance within the paper industry. What exactly is this concept?

MH: It's forest management where the number of trees cut will allow a consistent amount of wood or fiber to be removed indefinitely.

PV: The recent firestorm in Los Alamos, New Mexico raised concerns about the National Park Service's use of controlled or "prescribed" burns to reduce flammable brush. Statistically, however, burn-offs are quite rare, aren't they?

MH: Yes, unfortunately you don't hear about the 97-98% of successful prescribed burns. Controlled/prescribed burns are a very useful tool in maintaining healthy forests. We are minimizing what would naturally happen if you didn't put out wildfires.

PV: When disasters like fires and avalanches arise in your district, does your department become involved?

MH: When forest fires occur, all our personnel are qualified to help control the disaster in one capacity or another.

PV: From fires to something less serious, but equally sinister: have you had any Big Foot sightings in Colorado forests?

MH: Only when it's painted on a 4 x 4 truck!



R
ead All About It!
A look at the historical development of paper..

Strasbourg, Germany, 1609: The oldest recorded newspaper, the Strasbourg Relation, began to be published regularly. The Relation focused on the bustling business news of Strasbourg, an early European marketing center located on the German-French border. At the time, Strasbourg was part of Germany. Later, the city became united with France in 1681. England soon followed Germany into the newspaper business with the 1621 publication of the Courant or Weekly News.



Assorted paper trivia...

Save It: A severe shortage of rag pulp in England compelled Parliament to ban the use of cotton and linen for burial services in 1666. Wood pulp wouldn't be used in papermaking for another 178 years.

Paper Wagons: Spokes for wagon wheels were made out of paperboard in 1885 to help lessen the load for hardworking horses.

Rear Window: In 1878, paper was used to make the dome for an observatory in New York.



Test your paper terminology. The correct answers are secretly hidden somewhere in this newsletter. No peeking!

A. Flag

B. Felt Side

C. Wire Side

1. _____ is a paper production term that refers to the surface of the paper that generally has less dust and was next to the wire side on the paper machine.

2. During papermaking, a small piece of paper known as a _____ is inserted in a roll of paper so that it extends beyond the end of the roll to indicate the splice location.

3. The paper surface that many printers prefer to print on and the side of the paper that usually has a closer formation is referred to as the _____or top side.



Quotations involving life and paper...

"He that never changes his opinions, never corrects his mistakes, will never be wiser on the morrow than he is today."

Tryon Edwards

  
KONA PAPER

Copyright © 1999 - Johnson Paper Company LLC. All rights reserved. answers: A2, B3, C1